Exhibition Catalog
Effective Use of Catalogs in Trade Shows
Do you think you’re not getting enough attention and profits even with sensational trade show giveaways every year? Are you throwing away your budget every time you join a trade show, only to end up with more rejected tokens instead of your clients keeping them?
You’ve used up all the items listed on the catalog printing piece you’ve got from another supplier. So how come you still don’t get the response you expect from your trade show trinkets?
Let’s take stock of the giveaways you’ve developed, shall we.
Custom printed pens – They only get jammed in with the other pens on someone’s desk organizer, gotten from other trade show exhibits from previous years.
Paper post-its and mousepads – Both become regular residents of most general office supply, along with the pens and other notepads.
Tote bags – Either you use them in the office to carry all those pens and post-its and mousepads, or they become items for household use.
Key chains – The office drivers snapped them up for their own use.
Electronic devices – They were given to teenage sons and daughters who are more hi-tech than you are.
Coffee mugs – Well, everybody’s using them as pen holders and paper clip containers.
But this year, one item caught your eye amongst the many giveaway items another company has distributed during one exhibit.
A booklet. A small, 3 ½ by 8 ½ inches of paper, with 16 to 24 pages of information produced by effective and efficient booklet printing process.
Of all the trade show trinkets you’ve seen, a booklet is the only material that has the potential to do its job – that of convincing your target audience of the benefits of your products and services, as well as keep your company’s name and logo in plain sight.
With its size, a booklet can fit anywhere even as something as small as a purse or a pocket. With lots of how-to information and product details and techniques, this little marketing piece can be easily kept or passed on to other business associates.
Booklets are also very strong educators and reminders of what your business is all about. With this marketing tool, you are able to provide your target audience with a marketing tool to help them remember you every time they need to buy something.
With the valuable information printed in your booklet, you are given the opportunity to stand out as a credible expert in your industry. In fact, every time your prospects read what you have to say, they recognize it as expert knowledge of a subject.
Booklets also give out the perception that you are clearly interested in building a business relationship with your prospective clients. You don’t beat around the bush with say, a coffee mug that signals that you just want your client to enjoy his morning coffee. With a booklet printing item, you tell your prospects directly what you want from them.
In every trade show, a booklet will definitely create a big hit among your prospects. As a promotional tool, not only are they cost effective (because your company can create your own booklet), they also have a much longer life span. In fact, your booklet doesn’t have an expiration date so that your clients can use them again and again.
So the next time you’re thinking of joining another trade show, produce booklets for your corporate giveaways. Your booklet printing piece can definitely be used for the rest of the trade show season and be added to your list of most effective sales tools.
About the Author
For more information, you can visit this page on Catalog Printing and Booklet Printing
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